"Looks like somebody's got a case of the Mondays..."
For those of you who haven't seen the movie Office Space, that's a quote early in the film, where the secretary is needling the main character for not being chirpier as he comes into the office. He has just battled stop-and-go traffic, ducked-and-dived to avoid seeing his slimy boss, and skulked into his cubicle only to be aurally abused by the sound of a colleague on the phone. (It's a hysterical film, and I highly recommend it for some silly late-winter fun.) I love that quote because it captures so succinctly the feeling that so many of us have at the beginning of the week (or sometimes throughout the whole week!). We are all so over-committed, and over-to-do'ed, and overwhelmed, that it's easy to be consumed with unceasing dread about all the stuff we have to do... Now some, maybe all, of us have felt like that little kid above... maybe we're feeling like that right now. I know that "ugh" feeling, and it can be palpable. But one of the magic tricks that I picked up years ago that has helped me cope better with that "ugh" feeling is this: reframing all of the things I feel I have to do, into things that I get to do. It's a small mental shift but can have a powerful effect on how we perceive the day and week and tasks ahead. It reminds us that we are lucky, even if only in a small way, to have the opportunity and the ability to do the things we do. I don't have to review my P&Ls, I get to review them because I am in the happy position of being a CEO of two successful business and have a powerful brain that enables me to decipher numbers. I don't have to take my daughters to nursery, I get to take them there because I am the lucky parent of two amazing children and have a healthy, functioning body that enables me to walk fast while pushing a stroller. I don't have to get back in touch with a client, I get to email them because I have worked hard to develop a strong reputation, and people trust and want to work with me. Do you see how the energy changes almost immediately? Very quickly we can go from feeling put upon and burdened to feeling lucky and energized. That's the power of what we "get" to do. Now I know this may not work every time, and there are many, many things that just have to be endured (life's not about being in our "happy place" all the time). BUT, if we can change the way we feel about what's ahead of us, even just a little bit, it makes that thing just a little bit easier. Little shifts, little energy boosts, little mental reframings. They all add up over the course of a day, a week, a lifetime, and can help us to become do-ers instead of complainers, and to feel activated (maybe even a bit excited?) instead of deadened. So the next time we catch ourselves dragging our feet, hitting the snooze, moaning about what we have to do, let's remind ourselves that we get to do it, too. And not everyone is so lucky.
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I have a confession to make: pretty much every time I complete a project or achieve a goal or do something that feels big, I am tempted to celebrate. I have always loved the idea of celebrating success and am always eager to let myself in on the celebration-action.
My celebration-temptations have often been something I can buy - a book, a new dress, a massage - and my thinking would go something like: “Every time I read/wear/relive this, I’ll remember how hard I worked to earn it!” But the flaw in this way of celebrating would hit me not too soon after the book hit my doorstep/the dress arrived/the massage was over. It's not that I didn't like the book/dress/massage. And it's not that I didn't enjoy reading/wearing/experiencing it. It’s just that owning or having it never felt like as much of a celebration as those few seconds of buying it. My point here isn’t about buyer’s remorse. It’s about the false emotional weight we give to things, and our own self-serving ideas of what we do – or don’t – “deserve.” I know this is a tricky balance. We don’t want to be misers, and we shouldn’t be cheap with ourselves. But there is a slippery slope we start sliding down when we begin to link achieving and getting. When we start to expect prizes with milestones. When we fill our baskets every time we fill our quotas. (When we start to walk dangerously close to the edge of becoming entitled little you-know-whats, basically…) Now, I’ve always been pretty good about money. I don’t spend extravagantly (unless it’s on good quality produce or coffee… what I ingest literally becomes a part of my body, so I think it’s worth the extra investment) and I am always vaguely aware of my future old-age so don’t want to be debt-laden or dependent. (It all adds up, and we can start from wherever we are and need to protect what we already have.) BUT, there is also a sleeping consumerist in me that I have to keep on a leash because I love pretty things and good design in all its forms. And I have to keep myself from using my success as an excuse to unleash that beast. Because it’s never about the thing, is it? It’s about what the thing symbolizes. (Even Olympic medals aren’t prized for the thing, the medal. The gold in a gold medal is only worth $500-$600 which isn't exactly what athletes spend their lives training for. It’s what the medal symbolizes - ie being the best on that day - that they care about). And because things are used as symbols, we get to choose what they symbolize. We get to choose what things mean to us. This is not a light responsibility. So what do we do? Well, what we started to do over here at Patel-Brown HQ is keep it simple. We treat ourselves most of the time by not being hyper-consumers, but by truly enjoying the little things: takeaway from Nandos, a cheeky mid-week visit to the cinema, drinking Tesco pineapple juice in our best wine glasses – clink! – on the swing seats on our balcony. Because it’s never about the thing. It’s about the emotion and the memory, and being adult enough to know that what we buy doesn’t in any way reflect our worth or ability or success so much as it can showcase our insecurities and need for external validation. This is a bit of a tough-love message because I see so many people squander their wealth in celebration of it (and I am still tempted every now and then to do so too!). But that’s not very adult of us, now is it? So on this late-February morning, let’s start recognizing things for what they are. Let’s try to take joy in the “small” things (because in the end, the small things are often the "big" things really…) And let's remember that the goal isn't really the goal anyway. So instead of celebrating the result, maybe we celebrate the process, celebrate ourselves for sticking with the process, and let that be enough. Let who we are becoming on our way to achievement and success – without any bells or gifts or parades or stuff – be enough. Like some of you perhaps, I have a complicated relationship with exercise: I love doing it, but I hate getting started (it really is true for me that the hardest part is showing up). So this year, I set myself a challenge to exercise/move with intention five days a week, and I am pleased to say that I am now into a six-week streak of - you guessed it - exercising five days a week.
So how did I trick myself into doing it? (Because I did have to trick myself, make no mistake about that...) Well, I stopped fighting myself, and decided to make exercise easy. Instead of hyping myself up to go to the gym for epic all-or-nothing two-hour sweat fests, or talking myself down when I inevitably missed the mark, I exercise most days at home using free videos on YouTube, do one run a week, and one chin up session at the gym. That's it. (PS - I can out chinup most of the brawny guys at my gym, so take that!) Am I going to beat any world records this way? Hell no. But that's not the point. The point is that I am doing just enough to stay fit so I can clear my head of all the drama and angst around working out and focus all that mental energy on my two main priorities instead: my work and my family. Or to put it another way, I am taking the heptathlete approach to life: being the best I can be at a chosen few things, and being just good enough at everything else. Because that is what life requires: acknowledged and intentional tradeoffs, not all-or-nothing chest thumping bravado or obsessive obsessions with "balancing" everything perfectly. Because there is no balance. Only choice. And you have to choose what very few precious things will get all of you, and decide that all of the everything else will have to settle for good enough. Reality. Harmony. Sanity. Not so-called balance. Or, as I like to put it: enlightened swagger, instead of just swagger. In these early months of any new year, many of us are often thinking about goals and targets and ambitions for the months ahead. And as someone who got switched on to goal-setting and planning relatively late in life (in my early 30s), I have gained a lot of trial-and-error/trial-and-success experience with accomplishing goals.
In the past few years, I ticked off two of my biggest "bucket list" goals (publishing a best-seller and being invited to give a TED talk), hit a massive business target, and got some high-profile PR coverage, so I have some recent data on what happens when you finally accomplish the thing - or things - you've been wanting to accomplish for a long time. But let's start with what doesn't happen when you accomplish a goal: The heavens don't suddenly open up and rain down good fortune, everything you touch doesn't automatically turn to gold, clients/investors/potential-partners who once rejected you don't come begging on their knees to win you over, your poop doesn't start to smell like roses, all of your health/wealth/relationship problems don't disappear, happiness and fulfilment don't come streaming through your door on a daily basis, you don't achieve overnight stardom/wealth/wisdom/popularity/etc. And - to put it quite simply - everything you built up in your mind about what it would mean to be an author/on the cover of a magazine/on a TED stage/etc doesn't match up with reality. Or to put it even simply-er: your life doesn't change very much at all. So why bother achieving anything? Because here's what does happen: you become better, smarter, stronger. You learn how to push yourself, you dust yourself off after the nineteenth rejection and get back out there, you stay in the game, you learn what you are made of, you learn what you are not made of (and this is okay, essential even, to any success), you learn who your friends are, you realize that the things you thought you wanted might not be the be all end all of your existence, you learn new skills, you encounter and overcome new challenges, you find a way through the deepest and darkest parts of yourself, you learn, you grow, and you learn and you grow some more. And sometimes - only sometimes - the wealth/fame/fortune/popularity/begging from those who previously turned you away/feeling of being on top of the world does come along with your accomplishments. But not always. And it doesn't always stick around. So don't choose your goals based on what you think the outcome will be; choose your goals for what they will make of you to achieve them. Or to put it another way: the goal isn't really the goal. Who you become along the way is. Last week I shared with you my top tips for Capturing Your Year, and promised to share with you my biggest lessons learned as I capture mine. So without further ado, here we go:
1 - It takes ten years to become an "overnight" success. This year was a mega year for me: I published a book (which quickly became a global best-seller!), I spoke at 47 different events, was flown to 9 different countries, was a guest on 20 different podcasts, delivered projects for some of the world's biggest brands, and was on the cover of a magazine. But behind all of this seemingly-sudden success were years and years and years and YEARS of groundwork. Of doing free speaking events before I got paid for them. Of pitching myself before clients started coming to me. Of writing for the love and joy of it before getting a book deal. And while I am so much closer now to making the positive impact and having the reach that I want to make and have, I am still not totally there. But I know there is no fast track. There is no "overnight" success. There is always work to be done. And I have to keep doing the doing, event when the results feel elusive. Because success takes time. And it takes its own time. 2 - Managing our emotions is one of the hardest and most essential skills to master. During this very big year, I've had really high highs and really low lows. There have been heart-shredding tragedies, spirit-soaring achievements, and every accompanying emotion between those two extremes. And while I usually see it as an asset that I feel the feels so intensely, it can also be exhausting. And every human being I have worked with struggles with this too. Managing our emotions - our fire, our intensity - is hard. But we have to do it. Because our emotions don't always serve us. They are often a habitual reaction instead of a considered response; an animal brain instinct instead of human brain thoughtfulness; an ego-savior, instead of achievement-enabler. And for me, managing them takes practice (and a commitment to doing things like taking deep breaths in the moment, building in ample alone time, focusing on what I can control instead of obsessing over all the annoying/stupid/ridiculous/slow/illogical/unjust/maddening things I can't). If we don't learn to manage our emotions they will, of course, manage us. 3 - Don't wait for a vacation to recharge. As you've probably guessed, I am a high-energy, high-intensity person. When I am "on", I am on. And my work requires me to be "on" quite a lot: I help organizations solve big problems, I mentor leaders, I speak in front of audiences. (And some days, I solve big problems, mentor leaders, and speak in front of audiences and then whiplash into parent-mode without a spare minute to pee or inhale a Snickers!) But the only way I can sustain my pace is because I build in time to refill my batteries regularly throughout the day, instead of trying to cram it all into a vacation. My form of recharging can be anything from watching some silly TV (Ghosts is a recent frivolous favouite), running an errand, ordering takeaway for lunch, or simply reading a book late into the night so the only person I am "on" for is myself. Because if I don't remember to recharge, my body will finds ways to remind me: I'll get a sore throat, my joints will start to hurt, my neck will get tight, and no number of massages will be able to work out the Gordian knots in my shoulders. So don't wait for the knots (I have to remind myself... and maybe you too?). Take 10 minutes (or 30 or 90...), and recharge now. However you can. I'll be back next week with my next installment of Lessons Learned in 2022, so watch this space. "If you want something done right, you have to do it yourself..."
Ahhh, the Perfectionist's Creed. I love these words because I can predict with almost 100%-accuracy how many leaders and entrepreneurs and high-achievers and change-makers (like you!) have them playing in a loop in their heads pretty much all day long. (I know I would need to call on some high-order math if I wanted to count the number of times I've said or thought that.) No one can close a sale as effectively as I can. No one can negotiate as well as I can. No one can market as well as I can. No one can pitch as well as I can. And you know what else? No one can make doctor's appointments for our family as well as I can. No one can order groceries as well as I can. No one can tidy up as well as I can. And no one can take out the rubbish as well as I can, either! Isn't it amazing that I can do so many varied tasks better than any other of the 8-billion-plus humans who live on this planet or the few hundred thousand who live in my immediate vicinity or the tens of thousands who specialise in each one of these discreet tasks, or the other adults in my family? Gosh, I really must be amazing! Right? Now hopefully you see what I'm doing here. Hopefully you've had a little chuckle while reading the preceding lines not just because of how ridiculous they are when you see them written down but because maybe you recognize some of that silliness in your own way of thinking. I get it. We love to be in control. We love to get things done. We love having things done our way. And we are really, really, really good at some things, maybe even a lot of things. But perfect at all things? Is that even possible? The more I think about it, the more I hear it from my clients, and the more I try to train myself out of it, the more I see self-proclaimed perfectionism as something quite different: laziness and anxiety in disguise. Let me explain. First of all, I think we can agree that doing anything "perfectly" is basically impossible because "perfect" is subjective. What I think is perfect, others might think sucks, and what they think is perfect, I might find seriously flawed. Perfect is a standard that we define and our definition will inevitably be different to someone else's. Secondly, perfectionism is often used as an excuse for not doing something - "Oh, that website, will never be as perfect as I want it to be, so I may as well not build it"; "My business will never be as big as I want it to be, so I'm not going to start it"; "This marketing campaign will never capture everything I want to convey, so why bother planning it" - OR perfectionism is used as an excuse to keep doing everything yourself because you can't be bothered to TRY to delegate to someone else or TRY to find someone who might be able to do it at least as well as (or maybe even better than... gasp!) as you can or TRY to have a difficult conversation with a colleague or a partner about how they can contribute or improve. Perfectionism maintains the status quo - you either don't do something or you keep doing everything - and the status quo is, well, lazy. And perfectionism keeps you from addressing your (often baseless) anxieties. "It has to be perfect or people will never buy it"; "No one will execute my vision as perfectly as I can"; "If I don't do it, it won't ever get done"; etc, etc, etc. Do you see how these perfectionist anxieties can hold you and your life/career/relationships/health/everything back? Do you think Richard Branson comes up with new business ideas AND does the marketing plan AND does the pricing AND chooses the words for each ad AND makes the coffee? No! Do you think Sara Blakely turned her product into a billion-dollar business by sewing each item of Spanx herself AND building her website AND shipping her products AND ordering the paper clips for the office? Hell no! So why do we? Why do we think we can grow a business or a career or a life while doing everything ourselves? Why do we hold ourselves back by deluding ourselves that we are the exception to every rule of success - and sanity! (delegate, leverage, focus on what you're good at, test and iterate...)? Are we really perfectionists? Or are we being lazy? Are we really perfectionists? Or are we just anxious? Done is better than perfect. Trying is better than worrying. An imperfect reality is better than a perfect theory. Get something out there and improve, iterate, and - dare I say it! - perfect it, later. Many years ago, I was chatting with one of my cousins when she casually mentioned that I was one of her role models, and that I had been for a long time. I was flattered and floored in equal measure because I had no idea that this cousin was paying attention to me at all.
Fast forward to earlier this year and I'm sitting at my computer about to be interviewed by a podcaster who has millions of followers, a massive profile, and is smart and gorgeous to boot. As I'm mentally rehearsing what I'm going to say and reminding myself to play it cool, she bursts onto screen and immediately launches into a monologue about how she loves my work and has been following me for months, and how my book is the first business/smart-thinking book written by a woman that she can relate to, and how she loves my voice, and on and on and on, leaving me open-jawed, and yes, flattered and floored in equal measure. And the reason I'm sharing this with you is because in both scenarios I had no idea that either of these amazing humans knew anything about me at all. Like many of us, I had assumed that I had all the information, that I knew everyone who was "watching" me, that I knew everyone who admired me, and that I knew (or could measure) the impact I was having. But that's never the case. For any of us. We can never know the impact we have on others because they won't always tell us. We can never know what our legacy will be because we can't keep count of all the ripples we create each day by being who we are. We can never know how many people are watching us because we don't always notice. Whether we know it or not, someone is always watching, someone is always paying attention, and someone is always admiring. Whether we know it or not. So stop waiting for feedback that may never come. Stop waiting for your cousin - real or metaphorical - to tell you, or a famous podcaster - real or metaphorical - to gush about you. Just keep doing your thing, shining the way you shine, so that you can be the person your admirers are looking for whenever they finally find you. Many years ago, I met an early-stage business owner who was quite literally working himself into a heart attack and seeing nothing of his family because - as he put it - "I want to build a legacy for my family."
And it hit me then, and it hits me now, as I see so many others make this same mistake. That is: ignoring the very people or things they care about, while telling themselves what they are doing is for those people or those things. And I get it. As humans with drive and vision and ambition, we want to build and grow and change the world. And through all that building and growing and world-changing, we can lose daily sight of what is important forever, and what we have right now. We can forget to enjoy our snippets of free time while we work hard to buy back our time. We can squander precious opportunities to be present with loved ones in our pursuit to build a legacy for them. We can forget who we are doing all this for - or why we are doing it - while they, or it, are right in front of us. Getting the balance right, however we define "right", can be a struggle. There are always trade-offs to make and priorities to juggle in the precious minutes we get each day. But in our frenzied minds and hectic days, let's remember that we can be content with what we have, without being complacent about what we still want. And let's remember who or what we are doing all this growing and building and achieving for. And protect and cherish it along the way. Back in the early days of starting my first business, I had some pretty ugly moments. I would find myself looking around at the other founders I knew and wishing for a piece of their action. There always seemed to be someone else doing more, making more, and achieving more than I was. And when I wasn't careful, those comparisons would deflate me and cause me to wonder if I should just give up and throw in the towel.
Maybe you've felt that way, too. Maybe you've watched friends, colleagues, family members, someone else do something you've wanted to do and hated them for it. Or maybe in the face of their success you've criticized the trade-offs they had to make along the way ("I would never give up my social life like they have..."). Or maybe you've just cursed your own "bad luck" and left it at that. Believe me, I get it. Achieving things is hard. Succeeding at things we care about is hard. And when you're climbing a hill, it's so easy to look at others and think of how much easier/better/luckier they have it, and then to want some of that for yourself. And despite the fact that it's pretty universal, we're never taught how to treat our comparisonitis. We're never given the tools to manage our envy responsibly. But like so many things in life, envy doesn't have to be bad. It's just a feeling. A signal. And it's what we do with that feeling or signal that makes it "good" or "bad." When I found myself in my envious-woes all those years ago, my partner said to me: "It's normal to be jealous. But what can you learn from other people's successes that will help you create your own?" And just like that, I was given a formula to turn something potentially ugly and destructive (envy) into something productive and helpful (ideas/stimuli for progress). Jealousy is okay. But we don't have to wallow in despair and self-pity when we see others being successful. We don't have to see their success as a reason to give up on our own. (There is enough success out there for all of us.) We don't have to quit just because someone else already did what we want to do. And we don't have to stop just because someone else is ahead of us. We can choose to be inspired instead of jealous. We can choose to open up instead of shut down. We can choose to see a role model instead of a rival. And, most important, we can choose to use our envy to fuel us and drive us instead of stopping us in our tracks. It's not easy, but it can be simple. We can use our envy for good. Enlightened swagger (n) - a Rupal-ism that describes the process of internalizing that anything is possible for you (the swagger) while owning the truth that being who you are and owning who that is doesn’t have to be an in-your-face endeavour (the enlightened part)
There's so much noise and conflicting input we all pick up over the course of ours lives about what we "should" do, what we "should" be, what we "should" have, and how long it "should" take to get it, and if we never stop to unpack those "shoulds" we can suffer the indignity of should-ing all over ourselves! So, before you go into auto-pilot or dive headfirst into the day or week ahead, give yourself the gift of a few minutes to yourself, by yourself, and reflect on one really important goal or ambition you've set for yourself. And then - and here's the hard part - make a plan for how you will go for it in your way, on your terms and with your values as a compass. How you will make it what you want without a sideways glance at what it ‘should’ look like. Or - to put it more simply - take your enlightened swagger for a stroll, and bring that cool-as-a-cucumber badass out of the shadows and into the world. People often ask me about the things I learned at the CIA that I bring into my role as a CEO and advisor to other executives, and one of the most valuable lessons is this: a deeply-ingrained awareness that there is always so much we don't know.
You see, at the Agency, we'd often get pilloried in the press for perceived failures and balls seemingly dropped. And we could never defend ourselves - or shout about our victories - because our work is classified. We had to let the press and the public believe their version of the "truth" because we couldn't counter it with our classified facts. And we had to celebrate our wins in the shadows. And what that taught me about being a leader is that no matter how good, how thorough, how much we think we know, there is always, always, ALWAYS something hidden from us (even if it's not classified). And because that is true, we have to remain mentally humble and open to being disproven. We have to become learning leaders who acknowledge that we don't know everything. And we have to accept that sometimes our version of the "truth" may be seriously flawed because of all the facts we don't have access to. But instead of feeling despaired by this, we can turn all that we don't know into a source of strength. We can recognize that good ideas can come from somewhere else. We can recognize we don't need to have all the answers. We can recognize that the unknowns can be a source of power if we let it be. Because instead of pretending we are omniscient, we can invite others to correct us, challenge us, or simply expand us by all that they know that we don't. And we can become better, smarter, stronger in the process. It's so tempting to think our power has to come from being all-knowing; but real power comes from accepting that we don't and then training ourselves to become all-growing instead. Almost a decade ago, I was having lunch with a dear friend and we were half-laughing, half-crying about our inner nerds. I was bemoaning my need for “gold stars,” and it was then that my friend said what has stayed with me all these years: “I get it dude, it’s your Lisa Simpson complex. I’m the same.”
Now for the unfamiliar, Lisa Simpson is a cartoon character who is endearingly obsessed with perfection and good grades, with being the archetypal “good girl.” And my friend’s comment has stayed with me all these years because elements of my “Lisa Simpson complex” still infect so many big and small aspects of my life, and it’s something I have to work hard to keep in check. (But her comment also reassured me that there are other “Lisas” out there… maybe you’re one too!) Now, part of me is proud to be meticulous and painstaking about things that are important to me (good grammar, ordered P&Ls, folding my clothes just-so… you have to have standards, so they may as well be good ones!), but part of me also recognizes that there’s a reason “pain” is 36% of the word “painstaking,” because too much Lisa Simpson is no good. It is painful. And it can be destructive. And it can give too much power to people or things outside our control. And it is only with a lot of practice and the perspective that comes with time (I won’t say “age” just yet) that I have finally started letting go just a little bit of my once-near-obsession with getting gold stars and being “perfect” in all aspects of my life. I know I will never NOT care what other people think of me, but I have started to be selective about whose opinion I DO care about (Are they qualified to have an opinion? Have they been in the ring themselves? Or are they just haters raining down popcorn and peanuts from the cheap seats?). I know I will always want some actual or symbolic gold stars, but I have started getting better at giving them to myself. I know there will be times when I look at my businesses or look in the mirror and only see the things that need “fixing,” but I have started getting better at focusing on what is amazing and beautiful, too. As high-achievers, I think sometimes we put so much pressure on ourselves to be everything to everyone and to do it all perfectly, often by a standard of perfection or performance that someone else has given to us. And I get it. Wanting to be “the best” is hardwired into my DNA. One of my favorite stories about my mom goes something like this: When she was around 8 or 9, she came home from school bawling her eyes out, shaking with sadness. Her grandfather — my great-grandfather — rushed out of the house terrified by her distress, and asked her what was wrong. Through sobs and snot, she told him it was because — wait for it…. — she had gotten a 98 out of 100 on her exam! And even as I type this I am smile-crying because god, do I understand her despair. I wish I could transport through time and give the 8-year-old version of my mom a massive hug for feeling those two points so deeply… My friends, this stuff is hard. Being a leader is hard. Achieving big things is hard. Being a human is hard. Having high standards is hard. But it is also sometimes — maybe more of the times than we realize — made harder by our own doing, by that self-imposed soundtrack nattering in our ears making us forget that a perfect score isn’t the goal, and that what we are doing or have already done is pretty damned great if we would just allow ourselves to see the damned greatness. So, all I’d like to suggest is that from time to time, we let go of those two points and turn the perfection soundtrack off. That we give ourselves credit for how many points we DID get, how many new customers we DID get, how many milestones we HAVE achieved, and to focus less on how far there is still to go. For me and so many us, the trick, the work, is finding the elusive sweet spot between striving and accepting: striving for more and better while accepting where, and who, we currently are. It’s not about becoming complacent, it’s about recognizing that sometimes, even when we do our best, all we’ll get is a painful 98% and a tearful walk home, but our grandfathers will still be there to hug us, and we’ll still go on to have amazing lives full of inner and outer achievements, and maybe one day, sixty years into the future, we’ll have daughters (literal or figurative) who write lovingly about us and admire us for all the times we chose not to give up, not to stop, not to throw everything away even when we were less than perfect. And it’s about recognizing — as my great-grandfather said to my mother all those years ago — that sometimes those two points aren’t ours to have, anyway. Sometimes 98 is our perfect score. And that really is perfect enough. I was at the gym yesterday morning and finally made my way upstairs to the weight machines after a multi-year hiatus. It's not that I had stopped exercising, just that weights had taken a back seat for a while.
So I tentatively sat down at the leg press and loaded it up with 70 lbs. Too easy. So I upped it to 100 lbs and felt pretty impressed with myself. Still too easy. So I added 15 lbs. And finally started breaking a sweat. (Don't worry I'm very quickly getting to my point!) But then I thought to myself If I do three fewer reps, could I add another 15 lbs? (total load now 130 lbs)... and the answer was yes. Yes I could. For the first time in my life, I leg pressed 130 lbs. (Go me!) And the reason I'm sharing this with you - here's the point, you see - is that too often we give something our best and assume that's all we can do, that we've maxed out our capacity. But that's not true. Sure, it might be the best we can do in that moment, but if we rest, say, or come back later or work on our form (or do fewer reps), we can often do more. And then a little more. And then a little more. And suddenly what we once thought of as our best - what we once had plateaued at - is exposed for what it was: our baseline, but not our total capacity or our total potential. The amazing thing us humans is that we can get better. Our best can be better. Our last year's pinnacle can be this year's starting point. So the next time you give something your all, celebrate that sure, but don't get too comfortable. Know that you can be more, do more, have more, or achieve more if you want to. Your best today, doesn't have to be your best tomorrow. Your best is not your full potential. So why not acknowledge that from time to time... and then try to find out what your full potential really is? I'd love to cheer you along as you explore, but more importantly, I'd love to hear how much higher and further you've led yourself once you've recognized that your best is not nearly all you can do. Many years ago when I was starting my first business, I made a decision that unlocked much of the success that came after: I hired a cleaner. No, not a personal assistant, or a head of sales, or a lead negotiator - a cleaner.
You see, every Saturday, my partner and I would spend hours and hours cleaning our house. And those were hours and hours I could not spend building my business, working on my fitness, seeing friends and loved ones, or simply recharging. As a bootstrapping founder, I was throwing every hour of the day to my business's growth - and weekends were being wasted with a dustpan. So we hired cleaners. And reclaimed our precious time. And symbolically, that made all the difference in the world because now I wasn't just telling myself that I was a boss, I was behaving like one: I was spending money to make time, instead of spending time to make money. And this is a mindset shift that too many of us delay making. We hold on to being Chief Everything Officer in our work lives and home lives, and then we struggle with burnout and frustration and resentment. We strangle ourselves with The Perfectionist's Creed. And we tell ourselves we can - or should be able to - do everything (even the laundry!) when that's simply not true. Time is the one thing that everyone says they never have enough of, but we can all create time by letting go of the low-value tasks (business admin, house chores, email, etc) that clutter our lives, instead of clinging to them out of habit, or out of a sense that we're not worthy of the investment or because we've internalized the social pressures that expect women to be Martha Stewart, Mother Theresa, and Madeleine Albright all at the same time (enforced martyrdom is a plague, ladies, but we don't have to succumb). Whatever your dreams, your ambitions, your vision for your life, you can't get there by doing it all and under-valuing your time. To be a boss, you need to boss your time. It might start with something small, sure - for me, hiring cleaners was the first step, not the last! - but the mindset shift around valuing our time and buying it back can help us get to the top of wherever we choose to go. And that is anything but small. I have a confession to make: I am a people pleaser. I always have been. I was that kid in school who always got gold stars and straight-As. I was that annoying smarty-pants who would jump up and down in my chair with my hand thrust into the air to answer any question the teacher posed. I loved being the "teacher's pet" (and I was really good at it!), and that chronic-pleaser-syndrome has never totally gone away.
When I was starting my first business, I never had enough hours in a day for myself, my health, my business, or my loved ones but I was saying yes to endless requests for help or guidance or advice from others, often total strangers, because I didn't want to disappoint them. What an idiot! But after years of giving indiscriminately, I started to design boundaries into my business. I thought hard about how I could say no but still help as many people as possible in a way that felt sustainable and generous instead of leaving me feeling vulnerable and exploited. So I built generous giving into my business model: I do lots of free articles, You Tube videos, and webinars so I can help lots of people at the same time, and I do a set number of pro-bono hours to help a few budding entrepreneurs each year. And then, my one-on-one time is devoted to private paying clients who I can help in a very targeted and tailored way. Saying no wasn't easy and it sometimes made me feel like a jerk, but I finally started to acknowledge that having boundaries wasn't mean or selfish - it was realistic. Yes, it took time, and thought, and some uncomfortable conversations for me to get comfortable saying no, but now I am having a far greater impact on a far greater number of people because I am choosing carefully what I say yes and no to. And saying no has allowed me to help more people and be more focused. Win-win. So what can you say no to? What should you say no to? What boundaries can you establish so you can say no to some things and yes to others? What amount of no-saying is right for you and your business? Warren Buffet didn't become hugely successful by investing in every business brought before him. He says no as a rule, and sparingly uses his yes's. And while I can't promise that by saying no you'll become the next Warren Buffet, I can guarantee that when you get better at setting boundaries and saying no, you and your business will become more focused and disciplined, and focus and discipline are two of the most essential ingredients for success at anything. So the next time you feel yourself tempted to say yes to something, take a minute and ask yourself if you should simply say no instead. Back when I was a bright-eyed, first-time founder, I remember negotiating terms with a supplier and thinking to myself "Well, of course we expect things to be done affordably, quickly, AND perfectly... Duh!"
Yup, that was me. I was the client who expected the world but didn't want to pay for it. I was the maximalist with a minimalist budget. The one who lived in a dream where limited resources still got you limitless results. And you know what else? I was always the one who was disappointed when things took time (oh, SO much time...) or when the cost was greater than I was ready to pay or when the quality was below what I wanted. I wasn't being unreasonable, I thought, I just wanted it all. But as any three-year-old understands, you can't have all the things. And it wasn't until I was introduced to the Trinity that I found that out for myself. Now anyone who has had some experience with project management will recognize the Trinity. It is that secular force of nature, that powerful triumvirate, that all-knowing three-some called Time, Cost, and Quality. And the law of the Trinity dictates that we can only ever optimise or maximise two out of the three on any given task, project, or business. Want your bookkeeper to provide low-cost services and superior quality? Then expect a longer turnaround time. Want to have your next development project be flawless and quick? Then expect to pay a premium for it. Want to spend pennies on your marketing campaign and get it done quickly? Then expect the quality to be less-than-stellar. I know some of you might be thinking the way I did. You might think it defeatist to accept the reality of how the Trinity works. You might even think you and your business are the exception and you are going to show the Trinity up. And you would be wrong, my friend. Some things are just true. Some things aren't worth debating (water is necessary for life, gravity exists, the tax man cometh...) and trying to pretend those things ARE debatable is a foolish waste of time. The law of the Trinity is just another one of those truths. When I started accepting the law of the Trinity in my businesses, it made a huge difference. I made a conscious choice that Quality and Cost would be the two I optimised and accepted that Time would be the aspect I would have to be flexible on as a result. This not only reduced my stress levels (no more screaming down the phone demanding things be done yesterday!) it also made my cash flow projections realistic instead of hopeful (businesses don't operate well on hope). So let the Trinity be your reality check on how you plan and execute your business and your life. Work with the Trinity, not against it. Say goodbye to unrealistic expectations that don't serve you, your life, or your business. Accept the Trinity and use it to your advantage. And start saying Amen to that. As we look back at January and many of us finalize our plans and goals for the year ahead, I want to share some thoughts on the importance of developing - and then living by! - a personal inner scorecard.
Here's what I mean: I've said this before, but I hate social media. I hate the pressure of it and the superficiality of (much of) it. And I particularly hate the way the big tech companies consciously manipulate it - and manipulate us - to pull us apart, lock us into echo chambers, and amplify opposing ideas until the whole world and its complexity becomes reduced to binary and opposing factions. BUT, I also recognize that social media is just a tool. And like all tools, it can be used for good, or for evil. So as I’ve grappled with it, I’ve decided to use it for good. And on my terms. I don’t have gazillions of followers, I don't use gimmicks or bots to increase my reach, and I have a simple rule: if I use social media at all, it will be to share ideas that - I hope - add value to people's lives in some way. Share value, or say nothing. That's my rule. But it is a rule that goes against so much common business "wisdom". I am constantly bombarded by people who tell me I need to engage all day, "value bomb" other people's FB pages, get likes and follows by any means necessary, and systematically be everywhere all the time. But I don't. That's not who I am. That's not living my values. So that's not what I do. And that's the power of an inner scorecard. We make the rules for ourselves and then ignore the pulls of "industry practices", "SOPs", and all the other benchmarks that aren't relevant to us... or simply, aren't how we want to do things. We choose what's important to us and forget about the rest. We run our own race. Do things our way. And be who we are. Is it easy? Of course not. Is it without "cost"? No. Trade-offs are real. I am all too aware that by limiting my social media activity to what it is, I am losing out on potential clients, potential impact, potential business, and maybe a lot of other things too. But that is a trade-off I am willing to make. And that is what we all have to do when we live by our own measure. We have to acknowledge that we might not grow as big, we might not make as much money, we might not get all the clients (then again, we might get the growth, money, and clients that are right for us). And we have to be okay with whatever trade-offs we are making. So as you move through the rest of your year, decide who's going to keep score: you or someone else. Decide what counts as a "win" and what counts as a "loss." Decide. Choose. Keep your own scorecard and let everyone else keep theirs. You've heard me say more than a few times how one of the most powerful things you can do to grow yourself and build your success is to capture your year. I've been doing that for almost a decade now and it has never failed to illuminate something important or improve me and my businesses in some fundamental way.
But one of the things I haven't talked as much about is the "auditing" part of capturing your year, aka the numbers. Now, before you run screaming, I'm not talking about over-complicated spreadsheets, but something simpler and more manageable: tracking your stats. Because numbers don't lie (unless of course you torture them until they confess what you want!). And if you want to measure your progress and keep yourself on track to achieve your goals, you need to get quantifying. Every year when I sit down to set my targets for the year ahead, of course there are intangible goals ("improve people's lives", "be a more present parent", etc), but almost every intangible has a tangible quality that can be counted or measured ("how many hours of their time have my clients saved by our working together", "how many evenings did I leave my phone out of sight so I could play with my daughters before bed", etc). You get where I'm going. So as you plan and refine and build your vision for what is to come this year and into your future, start counting. Not everything can be reduced to numbers, but many things can be measured in some way. And if you don't count, you may be deluding yourself about just how much - or not - you are doing. Numbers don't lie. So use them however you can to make sure you're not lying to yourself. At this time of year, so many of us are planning the year ahead, filling the next 365 days with goals and targets and ambitions and things-to-be-achieved. And while I am a huge proponent of planning and putting things on paper, I worry that for too many of us, our plans are rammed full of other people's agendas.
Now, someone may not actually be telling you what to do or aim for or target, but we all carry noise from external sources that influence what we think we should do: what we see others in our industry doing, what our friends are consumed with, what our family members suggest, what the books we read say about how to live/lead/succeed, what people our age care about, and, and, and... And while inspiration is wonderful, we can get so tangled in it that we silence what we know to be true for ourselves. From within ourselves. So as you plan your year ahead, think about where your "should's" are coming from, and interrogate whether they belong in your plans for your life. Tune in, turn inwards, and remember: just because you can do something, doesn't mean you should. Here are my final two Lessons Learned in 2021. Thank you to everyone who has been sharing their lessons with me these past few weeks, and here's to all of us never viewing another year (or day or week or month) as a "waste"... it's only wasted if you let it be.
Lesson 7: Good health makes all the difference - Now I have a confession to make. Whenever life gets busy or stressful, my fitness is the first thing I drop. I stop working out, I start eating Hula Hoops, and I wake up later than I want to. And for the past two years - full of COVID upheaval and having a new baby - my life has been very busy and very stressful. So my fitness slipped. And every day I would feel it in my body. Every day I would feel slightly “gross”. Every day I would feel this untapped well of energy desperate to burst forth through some form of physical exertion, and every day, it would wither and die for waiting. It was getting out of hand. And I know that how I feel IN my body (not ABOUT my body) has a huge impact on my performance. So at some point in the summer, I gave myself a kick up the a$$ and made a plan to get back to myself. I started doing the Couch to 5k program. I signed up for online ballet and yoga classes. And I made a schedule of workout times that I protected from work or other tasks. And a few days into my new routine things started to fall back into place. I was eating better. I was sleeping better. I felt better. And I was performing better. (I was also being nicer to the people I love.) You guys, it’s a cliche and often-said for a reason: health is wealth. And when we are on top of our health, it has trickle down effects on EVERY aspect of our lives. So whatever you do in 2022 and beyond, find a way to invest in your health. Whatever that means to you. And see the positive difference it makes. Lesson 8: Say yes to (some) opportunities that come your way - Now this lesson comes with a caveat. I am the first to remind anyone who will listen that “no” is one of the most important words we can master. BUT, what you say no to is less of a science and more of an art. And sometimes we have to keep our eyes open for opportunities that would be easy to say “no” to - because we don’t view them for what they are - but that we should say “yes” to. Earlier this year, I joined an author’s forum. I had bought a ticket for an event where literary agents go to find new talent, but then a friend of a friend kindly offered me her place at the same event two months sooner. It meant that I would have to get my submission materials together that much faster, but also that I would get to meet agents that much sooner. So I said yes. And that was the event where I met my now-agent who got me my now-book deal. It would have been easy to say “no” to that friend of a friend. I could have told myself that I needed more time to put my materials together. That I was too busy. That my newborn was too new for me to make time. And a whole litany of other excuses. But I didn’t. I said yes. And then I found a way to make things happen. And that’s how it is for so much of life. When we say yes to something, we find a way to make it happen. We have to. So we do. And that’s why we need to keep an eye out for the opportunities that may not look like obvious opportunities. And we have to be willing to take a chance even if we don’t realize it’s a chance worth taking. This is a tricky one to give a concrete lesson about. As I said, seeing and taking opportunities is more art than science. But if you start practicing, you’ll get better. And you’ll see which chances are worth taking and which are worth passing on. Remember, some opportunities may never come back to you. So be careful and selective. And be ready for magic to happen. I would love to hear from even more of you about your Lessons Learned in 2021, so please do get in touch! With Christmas just around the corner, here's to a great end to 2021 and bring on 2022! We're half way through my 2021 list of Lessons Learned, so sit back and enjoy this week's duo!
Lesson 5: Keep perspective - I have a foreign policy background. Before I started my first business, I worked for six years on our reconstruction and democratization efforts in Afghanistan. After I left that career behind, I paid less and less daily attention to what was happening, but still had an eye on developments there and around the world in general (yes, I am one of those people who reads The Economist cover to cover each week…). And seeing the heartbreaking way the country has relapsed and collapsed since the end of August this year has whiplashed some perspective back into my life. Now I get it. A lot of people everywhere have it hard. We all go through personal challenges and difficulties that consume us and feel like the equivalent of a personal disaster. But there is disaster. And then there is disaster. And any time I find myself anxious or worried or frustrated about how hard my life is, I look at a picture on my fridge that I took in Kabul of a car full of smiling kids who waved excitedly at me from their windows way back when. And I wonder what their lives must be like now. And I tell myself to stop being such a whiny “first-world” citizen and remember how damned lucky I am. Problems and all. If we have the luxury of access to email (and a luxury it is) and time to read articles like this one, then how bad could our problems really be? Perspective is powerful. And we all have a lot to be thankful for - yes even amidst all of the challenges we face - if we let ourselves remember that. Lesson 6: Less is (often) more - Now this is one that I find really hard to digest sometimes. I'm the kind of person who thinks "Why say something with just one word, when two hundred words will do?", but a lot of the time, less is very definitely more. This past year I have shrunk one of my businesses to almost half the size it was at its peak and it has been one of the best decisions I’ve made. There is less “noise”, less stress (it's that Pareto thing where 80% of the stress comes from 20% of the customers...), less hassle, AND our profits are actually higher. It’s not easy to tell our egos that we are shrinking our businesses, but it can be a necessary exercise to save our businesses. So be honest about what you are putting up with. And whether each part of your business, each client, each partner, each relationship is worth what you are investing in it. Sometimes the answer will be “yes” (horrah!), but if it’s a “no” then don’t be precious about letting it go. Sometimes one of the best things you can do is "fire" your customers or excise the extra. See you next week for my final two Lessons. Last week I shared with you the first two of my Lessons Learned in 2021. It was great to hear from some of you about how you are doing pulling together your own list, so keep it up (and please keep sharing!).
Here are this week's installment from my own list: Lesson 3: Make time for the things that fuel your soul - I find that so often when we set goals and aspirations for ourselves, we can do so by forgetting about the other “stuff”. We grind and work and burn the candle at both ends and obsess over monetizing things and hack at ourselves with productivity hack after hack. But, my dear readers, there is more to life than doing, doing, doing all the time. And it’s okay to do things for their own sake. Just because you love them. And just for the joy they fill you with. Earlier this year, when I was planning my “income and impact” goals, I consciously chose to NOT monetize everything I was doing. Sure, the money is important (especially after the smackdown COVID laid on most of our businesses!), but so are things other than money (duh!). So I gave myself permission to speak and do workshops just because I love doing them. Without an “upsell”. Without an agenda. Without any metrics or targets or KPIs to guide them. I love sharing what I learn and I love connecting with people. So I did over 24 (!) different workshops just for the fun of it and totally for free. And I loved every minute. I loved preparing, and executing, and fielding questions, and meeting people I wouldn’t have otherwise met. And I let myself enjoy what I enjoy without saddling the joy with justification. Doing what I love and helping other people was justification enough. So think about where you can add more joy into your life. Just because. It doesn’t have to become your full time job, but do make time for it. After all, how we spend our days, is how we spend our lives. Lesson 4: Learn how to be content without being complacent - If the past two years have taught me anything it is this. Sh*t happens. Sometimes really big, bad sh*t happens. But even amidst all of that horrible, stinky, mess, there are so many things to be content about. And the “secret sauce”, I think, to sustainable careers and sane lives is to find a way to be content with where we are and what we have while still maintaining the drive to strive and do more (if we want to!). It’s not easy, but this year in particular, I have started to give myself talking-tos any time I start going down a woe-is-me spiral. Sure, I have had some really tough times and really stressful times and really anxiety-filled times this year. But instead of stewing, I remind (read: force!) myself to think about all the great things going on in my life. And then I remind myself that even though I want to do better, or build more, or have a bigger impact, I have enough now, too. Content, not complacent. It’s a skill worth working on or we will drive ourselves into the ground with frustration and unhappiness. See you again next week! Last week I wrote about how to Capture Your Year, and give yourself the gift of seeing how much you have accomplished and progressed without registering it. As part of that exercise, I suggested you share some of your Lessons Learned with others, and I'm here to take my own advice and share my Lessons Learned with you!
So, sit back and get comfy as we travel back over the year together and I share the first installment of my Top Lessons Learned in 2021: Lesson 1: Keep the faith - This is a big one I learned in lots of different ways this year. Two of my biggest life goals came true this year, one of which was to become a published author. For years and years and years and YEARS I wrote to my heart’s content - sometimes sharing my writing, other times keeping it to myself - always knowing I wanted to do more, and craft a life full of putting pen to paper or finger to keyboard. I didn’t know how I would find a publisher, or how I would reach more readers, I just knew that I wanted it and that I would keep going until “it” happened. And after seven years of consistently writing (and lots of other things too!), all the pieces started to come together. I met people. I pitched myself. I found agents to represent me. And then I got my first big paid writing gig. And then I got a book deal from a major publisher. It didn’t happen by wishing for it. And it took years for it to happen. But all along I never stopped knowing it would happen as long as I didn’t give up. As long as I showed up and did the work. (And guess what? My book is now available for pre-order!) So don’t let the unpredictability of how long things might take scare you from doing. If you want something badly, keep the faith, keep working, keep experimenting, and keep trying. Or, as one of my favorite quotes puts it so perfectly: "Never give up on a dream because of the time it will take to accomplish it. The time will pass anyway." Lesson 2: Think (even) bigger - This lesson is somewhat related to #1, but whatever your goals and dreams and aspirations, it can NEVER hurt to think even bigger (my friend Richard Brown said this perfectly in an article he wrote a few months ago where he talked about 3x-ing his income goal for this year and then making it happen in a few short-but-full-of-hard-work months!). There is no extra “cost” to thinking bigger, so don’t sell yourself short and keep yourself small. When I was thinking about the audiences I wanted to speak in front of, I didn’t limit myself to what I knew was possible or what I had already done. I imagined packed stadiums, and large arenas, and big corporate gatherings. And guess what, that’s what I am doing. It’s not to say “small” is in any way inferior or unworthy, it’s just that being bolder about our ambitions and visions means we start busting through self-imposed limitations and prove to ourselves that anything is possible. Yes, even for us. It’s that thing about shooting for the stars. Even if you “fail”, you’ll still land on the moon. So start seeing where you can think bigger and start surrounding yourself with people who think bigger too. We are so powerfully, if subtly, influenced by the people around us and the thoughts we let in. I've got more of my Lessons Learned coming your way in the weeks ahead, but till then, please take some time to let these first two sink in. Where can you keep the faith and keep going? And where can you think bigger? I'd love to hear about it. Almost a decade ago, I was having lunch with a dear friend and we were half-laughing, half-crying about our inner nerds. I was bemoaning my need for “gold stars,” and it was then that my friend said what has stayed with me all these years: “I get it dude, it’s your Lisa Simpson complex. I’m the same.”
Now for the unfamiliar, Lisa Simpson is a cartoon character who is endearingly obsessed with perfection and good grades, with being the archetypal “good girl.” And my friend’s comment has stayed with me all these years because elements of my “Lisa Simpson complex” still infect so many big and small aspects of my life, and it’s something I have to work hard to keep in check. (But her comment also reassured me that there are other “Lisas” out there… maybe you’re one too!) Now, part of me is proud to be meticulous and painstaking about things that are important to me (good grammar, detailed P&Ls, folding my clothes just-so… you have to have standards, so they may as well be good ones!), but part of me also recognizes that there’s a reason “pain” is 36% of the word “painstaking,” because too much Lisa Simpson is no good. It is painful. And it can be destructive. And it can give too much power to people or things outside our control. And it is only with a lot of practice and the perspective that comes with time (I won't say "age" just yet) that I have finally started letting go just a little bit of my once-near-obsession with getting gold stars and being "perfect" in all aspects of my life. I know I will never NOT care what other people think of me, but I have started to be selective about whose opinion I DO care about (Are they qualified to have an opinion? Have they been in the ring themselves? Or are they just haters raining down popcorn and peanuts from the cheap seats?). I know I will always want some actual or symbolic gold stars, but I have started getting better at giving them to myself. I know there will be times when I look at my businesses or look in the mirror and only see the things that need “fixing,” but I have started getting better at focusing on what is amazing and beautiful, too. As high-achievers, I think sometimes we put so much pressure on ourselves to be everything to everyone and to do it all perfectly, often by a standard of perfection or performance that someone else has given to us. And I get it. Wanting to be “the best” is hardwired into my DNA. One of my favorite stories about my mom goes something like this: When she was around 8 or 9, she came home from school bawling her eyes out, shaking with sadness. Her grandfather – my great-grandfather – rushed out of the house terrified by her distress, and asked her what was wrong. Through sobs and snot, she told him it was because – wait for it…. – she had gotten a 98 out of 100 on her exam! And even as I type this I am smile-crying because god, do I understand her despair. I wish I could transport through time and give the 8-year-old version of my mom a massive hug for feeling those two points so deeply… My friends, this stuff is hard. Being a leader is hard. Achieving big things is hard. Being a human is hard. Having high standards is hard. But it is also sometimes – maybe more of the times than we realize – made harder by our own doing, by that self-imposed soundtrack nattering in our ears making us forget that a perfect score isn’t the goal, and that what we are doing or have already done is pretty damned great if we would just allow ourselves to see the damned greatness. So, all I’d like to suggest is that from time to time, we let go of those two points and turn the perfection soundtrack off. That we give ourselves credit for how many points we DID get, how many new customers we DID get, how many milestones we HAVE achieved, and to focus less on how far there is still to go. For me and so many us, the trick, the work, is finding the elusive sweet spot between striving and accepting: striving for more and better while accepting where, and who, we currently are. It’s not about becoming complacent, it’s about recognizing that sometimes, even when we do our best, all we’ll get is a painful 98% and a tearful walk home, but our grandfathers will still be there to hug us, and we’ll still go on to have amazing lives full of inner and outer achievements, and maybe one day, sixty years into the future, we’ll have daughters (literal or figurative) who write lovingly about us and admire us for all the times we chose not to give up, not to stop, not to throw everything away even when we were less than perfect. And it’s about recognizing – as my great-grandfather said to my mother all those years ago – that sometimes those two points aren’t ours to have, anyway. Sometimes 98 is our perfect score. And that really is perfect enough. Before I started my first business, I had an exciting career in the intelligence services. I worked with some of the most brilliant people I will ever know, got to do some really meaningful work, and lived in parts of the world that I would never have seen otherwise.
Early in that career, I was one-third of a team that designed and led a project that was going to be delivered to some very high-level officials. And when it came time to choose the team who would brief these officials, a supervisor a few levels above me decided that at 27 I was too young, so sent someone more senior (though less qualified) in my place. I was devastated. And for the longest time I took it personally. I interpreted it as another injustice in a line of injustices that had robbed me of well-deserved accolades and hard-worked-for opportunities that meant so very much to me. And I carried an element of I-won't-get-what-I-deserve-so-what's-the-point-in-trying-anyway defeatism deep within me for years. But the thing I realized with time and distance, is that how we interpret what happens to us is entirely up to us. And things can mean everything or nothing or something in between depending on the story we choose to tell ourselves. That missed opportunity with those officials? I took it as another example of what I saw as a pattern of robbed rewards. But I could so easily have looked at it in a less-charged way: as just one data point of how the world works, but a data point that had nothing to do with me and nothing to do with my deservedness. My friends, in our businesses and in our lives, so many things will go "wrong" or turn out in ways that take no notice of our best efforts. Investors will act like jerks. Co-founders will suddenly get selfish. Product launches will fail. Suppliers will ignore us. Team members will abuse the responsibility we entrust them with. And reality will take liberties with our timescales and targets. But how we internalize or interpret each of these things is entirely up to us. We can view them for what they often are (just a normal part of business) or as an indication of personal unworthiness or a "fated" failing. I'm not saying that we become delusional in the face of negative feedback or that we absolve ourselves of responsibility for what happens. What I am saying is that we take ultimate responsibility for how we interpret those things and that we choose carefully how we respond - externally and emotionally - when "bad" things happen. Not everything means what we think it means. And sometimes $hit just happens, whether we "deserve" it or not. We get to decide what things mean. We get to pick up - or leave on the floor - the damaging interpretations that will keep us and our businesses small. And we get to choose how we internalize - or not - everything that happens as we take our businesses and ourselves to the heights we know we can achieve. |
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